Ethical Marketing 101: Marketing Basics for Businesses
Entrepreneurs, Startup Founders, Entrepreneur Ecosystem Partners, Entrepreneurship Students
Target Audience
1 hour - 8 hours
Duration and Schedule
English, Workshop, Online Training
Language and Format
TRAINING
Learn the fundamental concepts of strategic marketing for sales and brand development with a side of ethical marketing practices. Perfect for startups and accelerator groups, participants learn to segment target audiences, leverage market research and create actionable plans.
Course Overview
In the fast-paced world of business, understanding the fundamentals of strategic marketing is crucial for success. This course covers the key concepts of marketing, with an emphasis on ethical practices that align with modern business values. Perfect for startups and accelerator groups, you’ll learn how to segment target audiences, leverage market research, and develop actionable marketing plans that not only drive sales but also build a strong, ethical brand presence. By integrating ethical considerations into your marketing strategies, this course will help you create campaigns that resonate with customers and contribute to long-term, responsible business growth.
Learning Objectives
Understand the fundamental principles of strategic marketing, including target audience segmentation, market research, and sales strategies.
Learn how to incorporate ethical marketing practices into your business strategies to build trust, integrity, and long-term customer loyalty.
Develop skills in leveraging market research to gain valuable insights into consumer behaviour and market trends.
Create actionable marketing plans that align with both business goals and ethical values, ensuring responsible and sustainable growth.
Evaluate the impact of ethical marketing decisions on brand reputation and customer relationships, fostering a positive and responsible business environment.
Career Outcomes
Stronger Marketing Strategy Skills: Participants will develop a solid foundation in strategic marketing, equipping them with the ability to create effective, targeted marketing campaigns that drive business growth.
Increased Ability to Implement Ethical Practices: Attendees will gain the knowledge to integrate ethical marketing practices into their business strategies, positioning themselves as leaders in responsible marketing within their industry.
Enhanced Research and Analytical Skills: By learning to leverage market research effectively, participants will be better equipped to make data-driven decisions, improving their ability to understand customer behaviour and market trends.
Career Advancement in Marketing Roles: With a focus on both ethical marketing and strategic business growth, participants will stand out for positions in marketing leadership, brand management, or strategic planning.
Stronger Leadership in Sustainable Marketing: Participants will be prepared to lead marketing teams with a focus on ethical responsibility, creating a positive impact on their organization’s brand and reputation, which can support career growth in senior management roles.